Hi guys! It’s the middle of summer and I am at odds whether to love the sunny days or hate the sweltering heat! But, in the middle of this dilemma, I have noticed a new trend taking over the globe – yep, I am taking about the ever present sunshine yellow! From clothes to accessories and buildings to wall art, yellow is all over the place, especially among the younger generation. As you all know, I am all about ‘em bright colours, the bolder and brighter, the better! So, read on for my take on this up-and-coming trend.

Dubbed by Man Repeller as “Gen-Z Yellow”, it is a trend I am very much on board with! First seen on Beyonce’s Hold Up music video, this colour was also abundantly seen on the runways, red carpets and also, of course, Coachella! And it is my personal mantra, if Beyonce did it, it must be right!

Such a happy colour! (Dress & Earrings – Zara)

Perfect for this weather, this trend includes all the various hues of yellow, from neon to ochre. The fact that it is hard to define, makes it all the more attractive. So far, my favourite take on this trend has been by our very own Style Queen, Kareena Kapoor Khan!

Another great way to wear this colour is to colour block your look, like with the Yellow Kalash Khadi Lehenga!

Although, if you are someone who does not want to take this trend too literally, there are plenty of options out there for you! Sliders, sneakers, purses, even sunglasses in this bright hue are a definite nod to this trend. Or you could literally use yellow and ochre eye liners and eye shadows for and eye-popping look!

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Pop of yellow 💛🙌🏽 @thecutestberry

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Check out this video about applying yellow eyeshadow!
Love this subtly gorgeous shade!
My absolute favourite highlighter by Fenty Beauty!

Another way to incorporate this look in a subtle way is to wear it with prints that tone it down like this Mint Printed Saree or the Nile Croc Ochre Saree.

What do you think about this new trend? Do like it, hate it or love it? If you want to tell me how you plan to rock the yellow look, you can tag me on Instagram @MasabaGupta. As always, let me know what more you would like to hear from me in the comments below!



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